BPM Music Group LLC was founded in 2013 by Christopher "Cruize" Williams aka DJ Cruize Control. Chris, has been serving music and sports communities around the world since 1992 as a baseball player, promoter, DJ and music executive. His touring experience led him to wanting to know more about the business behind the music. DJ Cruize Control, is one of Houston’s notable music entrepreneurs, event curators and DJ’s for over 15 years spinning R&B, hip-hop, soul, neo-soul, disco, lounge, down-tempo, and gospel for celebrities like Ricky Smiley, Jermaine Dupree, and Brian McKnight, and Joshua Rogers to name a few. After being on tour, he decided he wanted to start promoting his own performances, events and concerts to build a musical community of tastemakers in the Texas market. His first major show featured then, R&B supergroup, Ideal, followed by Carl Thomas of Bad Boy Records. From there, both Chris and his team would begin breaking artist into the Texas market. Artist such as, The Foreign Exchange, Marsha Ambrosius, PJ Morton, Avery Sunshine*, and Eric Roberson just to name a few started were the initial performers of the journey. Chris' vision was to change the perception and the trajectory of how to do business in music versus being the talent. The journey to pursue the music business began when Chris was introduced to Krystal Studavent, VP of Music World Entertainment and this was the kickoff of his career. He started as a digital coordinator and was promoted to director of marketing, working on projects for Destiny's Child, Beyonce', Leondria Johnson to name a few. Chris' passion for the talent and business led him to being promoted to VP of Marketing and Artist Management for the label. Being a part of a Grammy winning experience, pedigree he developed sound relationships and learned the industry from one of the greatest to ever do it in Mathew Knowles as his boss and mentor. After years of being with the label, on April 1, 2013, Chris got the call that the company was moving in another direction. At first he thought it was an April fools joke. However, it was a reality. With all his knowledge and relationship he nurtured and built over that decade, he decided to start his own record label and marketing agency. Today, he has built a team that has over 30 years of experience in music marketing, promotions, artist management, publishing and song placements. The label continues to support artist of all genres of music. In each of its years of existence, artist have been placed on various billboard charts. Under Chris' guidance, the label will continue focusing on music distribution and placement for all our talent. As I tagline states, "We make music one beat at a time".
In addition to the label, Chris is currently, working as a full-time instructor at Houston Community College in the music business department, coaching select and travel baseball teams and pursuing is doctoral in Sports Management and Athletic Administration from Northcentral University. He's the current President for the Prairie View Marching Storm Band Alumni Association, a member of Kappa Kappa Psi National Honorary Band Fraternity and Alpha Phi Alpha Fraternity Inc. as well as other community organizations. He loves culinary experiences, sports, travel, spending time with God and his wife, Tashell of 10 years, Tamiah, Taylor, Larry, and Cadence.