BEATS PER MINUTE MUSIC GROUP, LLC was founded in 2013 by Christopher "Cruize" Williams aka DJ Cruize Control. Chris has been serving the music and sports communities around the world since 1992 as a Minor League baseball player, promoter, DJ, and music executive. His touring experience led him to want to know more about the business behind the music. DJ Cruize Control, is one of Houston’s notable music entrepreneurs, event curators, and DJ’s for over 15 years spinning R&B, hip-hop, soul, neo-soul, disco, lounge, down-tempo, and gospel for celebrities like Ricky Smiley, Jermaine Dupree, and Brian McKnight, and Joshua Rogers to name a few. After being on tour, he decided he wanted to start promoting his own performances, events and concerts to build a musical community of taste-makers in the Texas market. His first major show featured then, R&B supergroup, Ideal, followed by Carl Thomas of Bad Boy Records. From there, both Chris and his team would begin breaking artists into the Texas market. Artists such as The Foreign Exchange, Marsha Ambrosius, PJ Morton, Avery Sunshine*, and Eric Roberson just to name a few started were the initial performers of the journey. Chris' vision was to change the perception and the trajectory of how to do business in music versus being the talent. The journey to pursue the music business began when Chris was introduced to Krystal Studavent, VP of Music World Entertainment and this was the kickoff of his career. He started as a digital coordinator and was promoted to director of marketing, working on projects for Destiny's Child, Beyonce', Leondria Johnson to name a few. Chris' passion for talent and business led him to be promoted to VP of Marketing and Artist Management for the label. Being a part of a Grammy-winning experience, he developed sound relationships and learned the industry from one of the greatest to ever do it in Mathew Knowles as his boss and mentor. After years of being with the label, on April 1, 2013, Chris got the call that the company was moving in another direction. At first, he thought it was an April fools joke. However, it was a reality. With all the knowledge and relationship he nurtured and built over that decade, he decided to start his own record label and marketing agency. Today, he has built a team that has over 30 years of experience in music marketing, promotions, artist management, publishing, and song placements. The label continues to support artists of all genres of music. In each of its years of existence, artists have been placed on various billboard charts. Under Chris' guidance, the label will continue focusing on music distribution and placement for all our talent. As the tagline states, "We make music one beat at a time".
In addition to the label, Chris is currently, working as a full-time instructor at Houston Community College in the music business department, coaching select and travel baseball teams, and pursuing his doctoral in Sports Management and Athletic Administration from Northcentral University. He's the current President of the Prairie View Marching Storm Band Alumni Association, a member of Kappa Kappa Psi National Honorary Band Fraternity and Alpha Phi Alpha Fraternity Inc as well as other community organizations. He loves culinary experiences, sports, travel, spending time with God and his wife, Tashell of 10 years, Tamiah, Taylor, Larry, and Cadence.